Adidas Speedfactory

Adidas Speedfactory

JamJam Marketing asked me to film, edit and animate content for the Adidas Speedfactory campaign.

Adidas Speedfactory is a shoe development concept where local designers are invited to design their own shoe. Four local designers from Four different cities (16 designers total) are invited to the Adidas HQ in Germany to work on a shoe design which will represent their city. The first event was on the 28th of March 2019, with designers from Berlin.

DESIGN PROCESS

The campaign design is very futuristic and modern. I helped to create the style and did the animations for the campaign. During and after the event, I filmed and editted 3 different videos regarding the event.

The first video was a small teaser which showed a little bit of what was about to happen.
The second video explained the concept and also showed the designers from Berlin.
The third video was a reveal of the winning shoe design.

The next (private) events that are coming are: Milan, Paris and London.

ADIDAS SPEEDFACTORY INTRODUCTION

WINNING DESIGN

THANKS FOR WATCHING

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